Affiliate product marketing produces a very good income for some marketers. For others, however, all it produces is a lot of work and expense with no results.
Why can one affiliate marketer drive off into the sunset in a Porsch while the other has to max out his or her credit card running ads and putting up sites?
The answer is simple: Tracking codes
Tracking codes on every page, site, article and ad tell you which promotions are producing results and which ones are not. Without them, it’s like shooting in the dark - if you shoot enough times you will eventually hit something but you have no idea which shot did the hitting.
I am going to break this down into three areas: Pay-per-click, SEO, and Article Marketing
Pay-per-Click(PPC)
While the most effective form of marketing, it’s also the most expensive. PPC can either make you a lot of money or lose you a ton. It all depends on which keywords and ads work. Without Tracking Codes, there’s no way to tell.
Each ad must be tied to a tracking code and each keyword must be tied to a tracking code. At the end of this article, I’ll give you some simple copy and paste code that can do this for you.
If an ad is working but only for 2 keywords, then you can eliminate all the others and make your campagin that much more profitable. If you are getting sales on 3 different keywords but only on 1 ad variation, then just use that ad.
The whole idea is to “optimize” your keywords and your ads for that one particular product until you have narrowed down which ad and keywords are making you money.
SEO (Search Engine Optimization)
Some affiliate marketers will spend months getting their site up in the search engine rankings. It would be a shame to have all that effort go to waste. The only way to make sure there is a payoff once the site gets ranked is to use a tracking code on each page of the site.
If there are affiliate products on the site, you have got to know which pages are producing income and which ones are not. This little piece of information will tell you which pages to redesign or which products to switch out for others.
Here’s an old affiliate marketer saying for you - “Optimize, optimize, optimize”
Article Marketing
The same thing applies here: if you know which articles are working to generate traffic and sales, thenyou can go back and study those articles and write more of the same type. Or, if an article about a certain product produces a lot of sales, you can write more articles on that products subject.
Again, the whole secret of affiliate marketing is knowing where the sale came from - whether it was a PPC ad, a Web page, or an article.
So - how do you put in a tracking code?
I’ll give you two methods. There are more but these are the easiest.
The first is to include the tracking code in your affiliate link. Many affiliate sites like Clickbank make it easy to do.
For a clickbank prodcut that you are promoting on your Blog, you would use maybe BLOG for your tracking code so it would appear like this:
...{+}
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